Media Cast is Enron Communication’s first Internet based application service. Media Cast allows Content Providers the opportunity to distribute higher speed, rich media content to their Internet audience. Free, pay-per-view or subscription based distribution are all fully supported.

Through an extensive distributed server architecture, Enron Broadband Services replicates RealNetworks G2 formatted content or streams for live and on-demand playout direct to an end-user’s desktop. Both enterprise and consumer content can be delivered at bit rates from 20 kbps to 1 Mbps.

Enron Communications places edge servers within Internet Service Provider’s points of presence (PoP). By doing this, content resides one hop from an end-users desktop and streams are now delivered with little or no delay or congestion.

No. Media Cast utilizes existing multimedia players, preferably the new G2 Player from RealNetworks. Media Cast is also completely transparent to an end-user and works over any existing Internet connection.

The end user will typically not have to pay to use Media Cast. He or She will only have to be connected to a content distributor to view rich streaming content which is distributed over the Enron Intelligent Network (EIN). Content Providers (such as ABCNews or Bloomberg) may have subscription-based events which end-users would pay the content providers to access.

Media Cast can distribute any rich media encoded with the RealNetworks G2 RealProducer software. Media Cast is primarily targeted at premium content such as Financial and Business news, but can also be used for other types of information such as Real Estate, Telemedicine, Desktop Videoconferencing, Entertainment and Distance Learning.

Enron Communications is both a user of RealNetworks technology and a partner in developing new applications of high bit rate streaming multimedia.

Simply contact Enron Broadband Services at www.enron.net to find out how to become a licensed provider of Media Cast.

The price is speed indepependant and based on total bytes delivered to an end-user. Further discounts for distribution kick-in at specific levels of bytes delivered – the more content distributed, the lower the price ber byte. Finally, Enron Broadband Services only bills content providers for actual content consumed or viewed by end-users.

It is up to the content provider to deliver G2 formatted streams or files to Enron Communications. Your content with then be replicated or mirrored throughout the Enron Intelligent Network. See our Content Provider Service Level Agreement at www.enron.net for more details.

Not necessarily. Each content provider has up to 1 GB of storage space within the EIN as part of the service. If a content provider consumes more that 1 GB of storage at any time on a monthly basis, the content provider will be billed at $.50 per additional MB.

For example, if 1.5 GB was used, the content provider would pay an additional 500 x .50 = $250 for that month.

Any Internet Service Provider, Local Exchange Carrier, xDSL Provider or Cable Operator that distributes content using the Internet Protocol (IP). Enron Communications partners with both business and consumer service providers to deliver rich media.

There are several benefits:

• The ability to offer differentiated services to your customers or subscribers
• The opportunity to participate in revenue sharing for all content delivered
  

Enron Broadband Services will interconnect in one of several ways with distributors:

• DS-3, OC-3 or OC-12
• Satellite Receiver
• FastEthernet or Gigabit Ethernet in a co-location facility
  

Very little. In most cases Enron Broadband Services will install and manage the circuit, routers and servers. It also will depend on the number of PoPs that a Distributor is looking to interconnect at. Finally, Enron Broadband Services shares all revenues with Media Cast distributors for all content that is distributed over your network. Find out more at www.enron.net.